Legal
Advertising Disclosure
Transparency about how Balanova may earn compensation and how that relates to our content.
Last updated: May 2025
Our commitment to transparency
Balanova believes that honest, clear communication is fundamental to a trustworthy relationship with visitors to this website. This page explains the advertising and commercial relationships that may exist on this site, in accordance with applicable transparency guidelines including those of the Federal Trade Commission (FTC).
Our editorial standards and genuine service recommendations are never compromised by commercial relationships. Where a financial relationship exists, we disclose it here and within relevant content.
1. Affiliate relationships
Affiliate programme participation
Balanova may participate in affiliate marketing programmes. This means we may earn a commission when you click on certain links and subsequently make a purchase or sign up for a service.
Commission-based links
Links on this site may be affiliate links. These are identified where possible, and the presence of an affiliate link does not influence the honesty or quality of the information provided.
Product recommendation policy
Any product or service mentioned on this website is included based on genuine relevance to our audience. We do not recommend products solely because of affiliate compensation.
Financial relationship transparency
All material financial relationships between Balanova and third-party products or services referenced on this site are disclosed either on this page or within the relevant content.
2. Sponsored content
Identification of paid content
Any content that has been paid for or sponsored by a third party will be clearly labelled as "Sponsored", "Paid partnership", or similar. Unlabelled content is organic and not financially influenced by third parties.
Sponsored post labelling
Sponsored posts and articles are labelled conspicuously so readers can distinguish them from editorial content.
Brand partnership disclosures
Where Balanova has entered into a formal partnership with a brand, this will be disclosed in any content arising from that partnership.
Content authenticity
Regardless of any commercial relationship, Balanova maintains editorial control over its content and does not publish material it believes to be misleading or contrary to visitors' interests.
3. Third-party advertising
Display advertising networks
This site may use third-party advertising networks to display advertisements. These networks may serve ads based on your browsing history and interests.
Behavioural targeting
Ad networks may use behavioural targeting techniques, meaning ads may be selected based on your previous online activity. This is subject to your cookie consent choices.
Cookie usage for advertising
Advertising cookies may be placed on your device by third-party networks. You can manage these through our Cookie Policy page.
Ad personalisation practices
Where personalised advertising is enabled via your consent choices, data may be used to show you more relevant advertisements across other websites and platforms.
4. Your rights and controls
- You can manage your advertising cookie preferences at any time via our Cookie Policy page.
- You may opt out of personalised advertising by rejecting advertising cookies when presented with our cookie banner.
- For Google advertising, you can manage ad personalisation via Google's Ad Settings.
- You have the right to request deletion of personal data collected for advertising purposes — please contact us via our contact page.
- Under applicable privacy regulations (including GDPR and CCPA where applicable), you may have additional rights regarding data used for advertising. Please see our Privacy Policy for full details.
Questions about advertising?
If you have any questions or concerns about advertising relationships on this site, please get in touch. We're committed to being straightforward about how this site operates.